What is Design Art Technology?
You very likely have browsed your smartphone, checked out a festival programme on your tablet or shared photos on Facebook. However, behind these simple actions, there is a wealth of creativity, research and innovation.
Much thought goes into how text, image and sound should be designed. Technical possibilities are explored to convey information as well as show how design can enhance interaction between humans and media. These are the issues which you will tackle as an interaction designer. You explore, comprehend and unravel the media surrounding us in order to convey your personal message.
In the first year, you will become acquainted with the fundamentals of interactive and informative design processes. You will learn the necessary tools of digital design for video and audio editing, layout and programming basics. Only once you have understood the principles of interaction design, will you have the opportunity to apply them to design processes.
In the first year, you will also have the opportunity to apply for admission to the Honours Programme, which is supplementary to the regular programmes of your own Bachelor’s course.
The second year is largely about the design aspects of the field. You will become acquainted with different types of visualisations, such as infographics and interactive charts. You will learn techniques to reveal patterns. Through team teaching, you will learn more about Web Design, Information Architecture, Media Art, Digital Graphics, Animation, Robotics and Video and Audio Design, among other things.
In this year, you will also explore the fields of journalism (through exploratory research and interpretation of data) and programming (to create an automated data mining process and data display).
Preparation for writing your thesis will already in the first semester. Additionally, the course will become more practice-oriented. You will get to tackle interaction design issues taken from professional practice. The way you present design ideas now counts more toward your programme grade. What does your material look like? How do you communicate your idea? Have you tested if the idea works? Which medium have you chosen and why? You will also work on at least one long-term project with an external company this year.
You also choose a specialisation this year:
In the first semester, your specialisation will form the basis of your research assignment and you will also complete an internship at a company or studio at home or abroad. The second semester is dedicated to the development of your research assignment, designing your thesis as well as a practical assignment.
In the third year, you will specialise in Information Design or in Digital Audio-Visual Design.
In this specialisation, you will delve deeper into the transformation of data into valuable and meaningful information. This happens by collecting data, editing, organising and visualising it in an interactive environment, for example:
- 'screen based media' and interactive architecture
- interactive mapping and signposting
- dynamic representation of quantitative information
- generative design of large amounts of information in complex databases
You will specialise in generative design. You will learn to combine film and animation techniques with modern software applications, such as Computer Generated Images. You will also learn about the distribution and accessibility of information and how to apply it. You will not only become proficient in image editing, but will also learn to design independent productions. You will direct, operate the camera and integrate light and sound. You will learn to develop different resources and design, for example:
- audiovisual productions
- DVD productions
- multimedia presentations
- VJ events
- interactive installations
All students of the Design course will complete final examinations and present their work during the ArtEZ finals. A visit to this graduation exhibition is a must if you are thinking about taking the Bachelor of Interaction Design course.