Vision
VisionThe Graphic Design course in Zwolle stands for a personal approach and development of the student. Who are you and what is your view of the world? Learn to design with meaning and always ask yourself what role you as a designer occupy in relation to the subjects in our society.
Within the academy we inspire each other and are in constant dialogue with each other. You can be who you are and you are open towards the other. This approach produces autonomous designers. The students who graduate here after 4 years design according to their own vision in their personally developed design language. They work independently, at a design agency or initiate their own projects. The beauty of graphic design is that the field of work is so vast.
Design with meaning
If you go for Graphic Design Zwolle, you go for design with meaning.
Technical innovations offer us many different possibilities to express ourselves in words, images and sound. These developments have greatly changed the way we communicate, and the need for means of communication change with it, influencing people's behaviour and hence also the context of the graphic design profession.
How do people communicate? How are images interpreted? What responses or actions can images evoke? Are these responses culture-related? Answers to these questions are meaningful for the work you create.
Accordingly, this course will teach you to design from conducting research, both visual and social. The knowledge you gain in the process is essential. After all, graphic design can contribute to social discussions, innovations and solutions.
Autonomy
We attach great importance to original ideas; our students find inspiration and talent in themselves. We prefer to see autonomous rather than trend-following work, or work according to a particular 'school’. The Graphic Design course in Zwolle is therefore characterised by autonomy.