Solidarity in Fashion
- Partner(s): Amsterdam University of Applied Sciences (Fashion & Technology research group)
- Financier(s): SIA KIEM
- Started in: January 2021
Due to the outbreak of Covid-19, the fashion sector faces new challenges. Transitioning from a system of overproduction and overconsumption to ‘survival mode’, many people find themselves in precarious positions. There is an increased visibility of the fundamental problems of the globalized fashion industry and we are experiencing a new (temporary?) digital reality of social/physical distance. We crave for more personal, social and physical connection. In the meantime, there are clear calls for solidarity and for alternative, slower systems. Could these times be an opportunity for a reset of values, for systemic change and a sustainable re-start?
Solidarity in Fashion explores how the current situation can be used to develop alternative fashion practices that contribute to a more ethical, sustainable fashion system, and to a more conscious relationship with fashion, also on the long term. From March 2021 to February 2022, a group of researchers, schools, fashion platforms, sector institutes and designers are joining forces. Together they explore the term solidarity and how it could, or should be defined – how will it look like and how will it operate. They will research and develop new insights into the impact of Covid-19 on companies, makers and wearers; and map the current challenges, questions, opportunities and lessons learned that could benefit systemic change. An explorative, speculative and design-driven research is embraced to develop new concepts, imaginations and scenarios to contribute to more solidary fashion practices and a more conscious and ethical way of relating to fashion.
Solidarity in Fashion builds upon ‘Emotionally Durable Design’, a research project which focused on moving beyond our ‘throw-away culture’ and mentality of growth, in order to act from other values, related to ‘de-growth’. This project aimed to re-value the emotional and social dimensions of fashion, by developing a deeper insight into value systems that underlie current and desired relationships between human beings and material objects. Additionally, it aimed at developing new strategies and value-driven fashion practices to create a stronger connection to the wearer and to activate more conscious user behaviour – creating more social value, wellbeing and empathy.
Project team
Adriana Galijasevic (Cocircular Lab), Anouk Beckers (designer, practice-based researcher), Aurélie Van de Peer (fashion scholar, writer and lecturer), Borbála Csiszar (MA student ArtEZ), Carolijn Wessels (ArtEZ Fashion Professorship), Daniëlle Bruggeman (ArtEZ Fashion Professorship), Esther Muñoz Grootveld (State of Fashion), Femke de Vries (Warehouse), Freya Zaplata (researcher), Irene Maldini (Hogeschool van Amsterdam - AMFI),Jan Schoon (communication + PR), Jiyeon Lee (BA students AMFI), Kim Falkenstein (BA students AMFI), Lucie Huiskens (ArtEZ Fashion Professorship), Marco Mossinkoff (Hogeschool van Amsterdam - AMFI), Mariana Pereira da Conceição Monteiro (BA students AMFI), Rens Tap (Modint), Richelle Ijsselmuiden (BA students AMFI), Sanne Karssenberg (Studio Sanne Karssenberg), Steven van Teeseling (State of Fashion), Troy Nachtigall (Hogeschool van Amsterdam - AMFI).
