ArtEZ @ Dutch Design Week

This year too, ArtEZ will be part of the Dutch Design Week (DDW) programme, Northern Europe’s biggest design event, which takes place in Eindhoven from 19 to 27 October.
The DDW 2019 theme is: ‘If not now, then when?” This theme emphasises the urgency of the transition to sustainability and a more circular economy. ArtEZ Future Makers is addressing this and, with Labyrinth Sustainability, will have a stand next to innovative companies such as IKEA in the Embassy of Sustainable Design.
The Interior Architecture bachelor course (IN_architecture) will be presenting the 2019 cohort’s graduation projects at the Design Perron. The projects reflect the constantly changing world in which designers continuously need to be able to relate to new questions. It is no longer enough to design a beautiful product or space that says something about today. “Today is quickly obsolete.”

ArtEZ Future Makers presents Labyrinth Sustainability

Location: Embassy of Sustainable Design, Innovation Powerhouse, Strijp T Eindhoven

No sustainability without cultural-ideological change
Dutch Design Week attracts over 30,000 visitors who have a direct interest in and commitment to a sustainable society. ArtEZ Future Makers sees this as a unique opportunity to demonstrate the complexity of sustainable design to the public and to ask them what they envisage their own role to be. Although new technological and scientific insights are necessary, the transition to sustainability also demands a cultural-ideological change. Following a successful sustainability transition, people will no longer themselves be the centre of an exploitable world but will be just one of the many elements in an ecosystem that requires sustainable maintenance.
By offering visitors a physical experience of new, sustainable materials and by inviting them to communicate with alternative materials such as mycelium and jellyfish, ArtEZ Future Makers is hoping to spark visitors’ imaginations and involve them in potential future scenarios.
“We do not only show how complex a transition to sustainability can be, but also which opportunities there are and what role you can play yourself.”

Labyrinth of Sustainability: how sustainable is sustainable?
The Labyrinth of Sustainability installation clarifies the complexity of sustainable production. The visitor is challenged to take steps to design the most sustainable possible T-shirt. But when one step in the process is sustainable, another proves not to be. Using the most sustainable raw material may result in you not being able to use the most sustainable production method. How do you produce a really sustainable T-shirt?
The Labyrinth also demonstrates example projects from contemporary Dutch designers who conduct research within ArtEZ Future Makers. Presentations include works from the following designers: Tjeerd Veenhoven, Charlotte van Alem and Aliki van der Kruijs.

Bachelor Interior Architecture (IN_architecture) presents the 2019 cohort’s graduation projects

Location: Design Perron:

In a constantly changing world, a designer must always be able to relate to new questions. It is not enough to design a beautiful product or space that says something about today.
Today is quickly outdated.
With this speed of change, the designer has to look for the limits of the familiar because the unknown occurs quickly. This new reality requires a different designer than before: working from an investigative and open attitude.
The bachelor of Interior Architecture (IN_architecture) encourages students to search for the limits of themselves and the boundaries of the discipline.

With work from:
Anneloes van Dijk
Fleur van Veldhuisen
Anneloes van Dijk
Maartje Wiemer
Marjolein Tolsma
Shayenne van der Kamp
Tim Zomer