Kaylyn Jedliński

Eindwerk

As a child born in South Africa to two European parents I always wondered where I belonged. Raised in South Africa I continuously surrounded myself by other fellow European’s, often not embracing and fully understanding my identity as a South African. As I longed for the search to understand what it meant to be a South African - I found myself wanting to grow my knowledge and share it’s beauty with people so unfamiliar to it. Through conducting my masters research over the past two years centred around identity and the culture of South Africa as well as my love for commercial brand design. These aspects allowed me to learn, love and embrace the place I can finally say “I belong to”.

I delved into the beauty, intricacy, curiously, adventure and colourful world of my culture. By conducting artistic research of pattern making and ways in which we able to create new spacial potentials through two dimensional patterns by using Starbucks as a case study - making linkage and relevance towards my theoretical paper. I was largely inspired by the pattern making experimentation process of Mondo Mendini and the Memphis group, however throughout the process I was later inspired by more current approaches to patterns in the works of the New London Fabulous Group

During the mysterious times of the Coronavirus, it allowed me as a interior designer to think of new ways of researching by making - through which I was able to transform my designs by a non-traditional, however in my sense new way of research by making, through digital and photographic contents giving new meaning and life to patterns and their presentation.

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