Yonghoon Cho

Where There’s a Man - There’s a Marlboro: In this video collage work, it emphasizes the Western and Eastern masculinity images created by social institutions, culture, advertising, and history, and unravels the image of men in the image in a confrontational structure and a new video aspect ratio. In the project, I constantly emphasize the discomfort caused by playing someone other than myself, the images, items, and the obsession with the image/action/society that made you a particular man with frame animation and narrative. I want you to take off your mask and discover who you are and integrated ego.