On 28 October, during the official state visit to China, Her Majesty Queen Máxima will open the successful exhibition ‘The Future of Fashion is Now’ in Shanghai.
The exhibition, initially put on in the autumn of 2014 at Museum Boijmans Van Beuningen in Rotterdam, presents the fashion of the future as visualised by the latest generation of fashion designers. More than 25 young fashion talents from around the world were invited to submit work, including eight designers from China and five from the rest of Asia. The exhibition also includes designs from respected Dutch innovators, such as Viktor&Rolf, Iris van Herpen and Pauline van Dongen.
The exhibition is an initiative by writer, patron, and art activist Han Nefkens and by fashion authority José Teunissen, in collaboration with Museum Boijmans Van Beuningen. The initiative aims to support fashion talent working at the interface of fashion, art, and technology. The position of guest curator of the exhibition is filled by José Teunissen; she is also a professor of fashion design at ArtEZ University of the Arts in Arnhem, and has been a visiting professor at the University of the Arts London since 2009. She acts as a link between the designers, museums, and universities in both the Netherlands and China.