What you'll learn
A critical and research-oriented attitude
The GDA community is highly ambitious. As a student, you will learn to embed this attitude into your own design practice. You will develop a research-oriented way of working: develop fascinations, asking questions, making connections to create new ideas and systems. You will apply a variety of research methods and experimental design strategies in your projects.
Theory, practice and positioning
As a future designer and citizen practitioner, you will explore the impact of your design choices in various technological contexts. By doing this you will identify contexts that inform graphic design, to position yourself within the field, and develop critical approaches. Theory and practice together are foundational to the student’s creative practice.
Adapting to change
Being agile as a designer can take on many forms. During the programme, you will learn to navigate constant change – as audiences, technologies and distribution methods evolve, so too do cultural positions and social perspectives. You will develop the flexibility to adapt to this dynamic world and reflect critically on it.
Learning in an open community
The student learning experience remains at the heart of the programme. Within the GDA community, you will collaborate with fellow students and tutors in an open environment that encourages experimentation, specialisation and complexity. You will learn as equals and explore alternative ways of learning and working together.






