Privacy legislation

This website uses Google Analytics'. This program provides valuable statistics on visitor numbers, page visits, traffic sources and other essential information that we can use to continue improving this website for visitors. 

These statistics are anonymous and not traceable to any individuals or users. The website does not use what is called 'behavioural targeting', which refers to the process of creating a profile based on your clicking behaviour. Your surfing behaviour remains completely anonymous.

Google Analytics uses a cookie, which is a small file that is stored on your computer. Google Analytics falls under the exceptions of the new privacy legislation (January 2015), which means that Analytics cookies may be stored without prior permission from the user, provided that Analytics is set correctly and the obligation to notify website visitors in advance is fulfilled. That is what we do on this page.

Google Analytics Privacy Settings

Under the Telecommunications Legislation adopted in January 2015, Google Analytics is listed among the exceptions, because its cookie constitutes 'no or only a marginal' privacy infringement. Moreover, the Google Analytics cookie is a first-party cookie, which means that the cookie on your computer has 'artez.nl' in its file name and the data in it is the official property of ArtEZ rather than Google's. This cookie is not used for advertising or other commercial purposes.

In addition to the Telecommunications Act, the Personal Data Protection Act also applies. This Act also permits the use of Google Analytics, provided the program is set correctly. This means that four key conditions have to be met. (1) There is a processor's agreement between ArtEZ and Google on the Analytics data. (2) IP addresses are anonymised so that data can never be traced back to you or your IP address. (3) The ArtEZ Analytics account is set not to share the information with third parties. (4) The visitor is clearly informed about the use of Analytics and the ‘opt-out’ option.

As such, ArtEZ meets all statutory conditions. The Analytics cookie remains valid for 6 months.

Cookies on artez.nl

The artez.nl website uses the following cookies for the purposes stated below:

  • Youtube: These cookies remember your preferred settings and allow you to play video content on artez.nl
  • Addthis: Addthis is a Social Plugin that allows you to share items and pages on social media such as Facebook and Twitter.
  • Marketing cookies: Marketing cookies enable us to personalise ArtEZ communications and attune them to each individual customer's requirements.

Opt-out for Google Analytics

If you would rather block the Analytics script altogether, you can download the Google Analytics opt-out plug in here: https://tools.google.com/dlpage/gaoptout. Using this plugin, your visit is discounted in the statistics of all websites using Google Analytics.

Google Privacy Statement

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies (small text files stored on your computer) to help the website analyse how users use the site. The information that the cookie generates about your use of the website (in ArtEZ's case without your IP address) is transmitted to and stored on servers in the United States by Google. Google uses this website to record how you use this website, to generate website activity reports for the website owner (ArtEZ) and to offer other services in relation to website activity and use of the internet. Google is only allowed to provide this information to third parties if Google has a statutory duty to do so or to the extent that these third parties process this information on behalf of Google. Google will not link your IP address to other data that Google has at its disposal. You can decline the use of cookies by selecting the appropriate settings in your browser. However, you should be aware that you may then not be able to use all the functions of this website. By using this website, you give permission for the processing of the information by Google in the manner and for the purposes outlined above.

Remarketing cookies

www.artez.nl uses remarketing (or retargeting) cookies from Google, Facebook and Bing. This allows us to show you relevant ads on third party websites. These cookies are only set after you have given your permission. You can also indicate whether these cookies may be set with the help of the settings on this page.