'With branding, I believe in having the courage to turn off the noise and strengthen your own frequency.'
About the Teacher
My name is Hilda Nanlohij. Through my company, InnoStyle Nanlohij, I work for a wide range of clients, companies and projects, as well as with students and private clients. After completing various programmes and gaining many years of experience, I developed a method that I apply to a wide range of creative strategies, including branding for commercials, brand videos, film, music events and ArtEZ students. I translate these strategies into practice, from scratch to actively shaping the concept.
I am also responsible for the overall visual direction, including styling (clothing and make-up), set dressing, positioning, lighting and camera setup, as well as providing models. As a visual director, I have a strong sense of trends, style and innovative developments.
My background in music is in piano and guitar, which also allows me to contribute creatively to projects such as videos and (band) performances. What matters to me is enthusiasm, a personal approach, sharing insights and perseverance. I believe in collaboration driven by energy that inspires.


