Crossmedia Design

Course

"Top programme! I would not have missed it for the world!"

Nicole Pietruschka
Former student

Course

The four-year Crossmedia Design programme offers a broad, multidisciplinary study programme with courses such as Design Theory and Art History, which are directly applicable to the current professional practice.

First year: orientation and exploration

At the beginning of the first academic year, you will take class-based lessons. The year will begin with a focus on visual resources such as shape, material, colour, text, light, space and time. Since you will present your work and ideas to lecturers and fellow students, you will become more adept at public speaking.

You will then go further into depth. You will explore elements such shape, material, colour, text, light, space and time. Since you will present your work and ideas to lecturers and fellow students, you will become more adept at public speaking. You will take courses such as Art History and Philosophy.

In the first year, you will also have the opportunity to apply for admission to the Honours Programme, which is supplementary to the regular courses of your own Bachelor’s programme.

Second year: research and experimentation

In the second year, the structure of education will change incrementally from class-based to individual. You will receive an orientation towards social themes and will study contemporary designers and gain insights into what fascinates you personally. In consultation with your mentor, you will choose from a number of available projects. Research and experimentation are key. The discussions on the various subjects are particularly important. You will learn to give and receive criticism and thus expand your understanding of the design process and your own work methods. Courses will include Design Theory and Art History.

Third year: experimentation and idea development

In the third year, you will choose your own projects. The focus will be on the interaction between communicator and their audience. What do you wish to communicate? What medium will you employ? Ideas will be developed in greater detail and you will learn to delineate your ideas and apply greater focus. You will develop your own work strategy and will become increasingly aware of your own visual language. You will begin compiling your portfolio and writing your thesis. You will also have the option of doing an internship or participating in an international exchange for an entire semester.

Fourth year: concept and realisation

Your individual assignments will be more strictly defined and revolve around the development and realisation of ideas. You will start your research for your final exam theme and, together with your mentor, you will agree on the steps in your design process.

Authenticity, trust in your individuality and independence play a leading role in the final exam project. Your personal interests and expression regarding your own design process are also important assessment factors. To achieve this, your lecturers will hold a professional dialogue with you as ‘equals’.

The final exam consists of:

  • a thesis, including the design
  • a practical project
  • a digital and print portfolio

ArtEZ finals

All students of Crossmedia Design will present their work at the end of the academic year during the ArtEZ finals in Enschede. A visit to this graduation exhibition is a must if you are thinking about taking the Crossmedia Design programme.