This website uses Google Analytics. This program provides valuable statistics on visitor numbers, page visits, traffic sources and other essential information that we can use to continue improving this website for visitors.
These statistics are anonymous and not traceable to any individuals or users. The website does not use what is called 'behavioural targeting', which refers to the process of creating a profile based on your clicking behaviour. Your surfing behaviour remains completely anonymous.
Google Analytics uses a cookie, which is a small file that is stored on your computer. Google Analytics falls under the exceptions of the new privacy legislation (January 2015), which means that Analytics cookies may be stored without prior permission from the user, provided that Analytics is set correctly and the obligation to notify website visitors in advance is fulfilled. That is what we do on this page.
Under the Telecommunications Legislation adopted in January 2015, Google Analytics is listed among the exceptions, because its cookie constitutes 'no or only a marginal' privacy infringement. Moreover, the Google Analytics cookie is a first-party cookie, which means that the cookie on your computer has 'artez.nl' in its file name and the data in it is the official property of ArtEZ rather than Google's. This cookie is not used for advertising or other commercial purposes.
In addition to the Telecommunications Act, the Personal Data Protection Act also applies. This Act also permits the use of Google Analytics, provided the program is set correctly. This means that four key conditions have to be met. (1) There is a processor's agreement between ArtEZ and Google on the Analytics data. (2) IP addresses are anonymised so that data can never be traced back to you or your IP address. (3) The ArtEZ Analytics account is set not to share the information with third parties. (4) The visitor is clearly informed about the use of Analytics and the ‘opt-out’ option.
As such, ArtEZ meets all statutory conditions. The Analytics cookie remains valid for 6 months.
The artez.nl website uses the following cookies for the purposes stated below:
If you would rather block the Analytics script altogether, you can download the Google Analytics opt-out plug in here: https://tools.google.com/dlpage/gaoptout. Using this plugin, your visit is discounted in the statistics of all websites using Google Analytics.