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Collectie Arnhem present: The Backside

Collectie Arnhem present: The Backside
29 Jan 2018
29 Jan 2018
Collectie Arnhem present: The Backside

Have you ever wondered what the backside of the moon looks like? Or which constellations the birthmarks are forming on your back? How we see the fun fair when the lights are off? Are you aware of what’s hiding behind your mask? Are you emerging behind your façade?

Without a back-, no front side. There’s beauty in excess, but there’s also beauty in the honesty behind all the glitter. As fashion designers, we welcome the charm of the façade, but at the same time, we strive for letting go and showing what’s been generally hided from us. This duality forms the core of the collection.

‘Blaze with your front, but also show your true side: your backside.’

"We are 8102 MEHNRA EITCELLOC, a cult committed to reveal the truth: the backside. We have a shared fascination for all that’s occurring behind the façade, we fold the laundry inside out, play with crayons and collect everything that catches our eyes."

8102 MEHNRA EITCELLOC imagines a collective, a microencapsulation which is built on love, protection and creativity.
The collection is based on archetypes; figures that play an essential role within the 8102 MEHNRA EITCELLOC cult. The variety of these contemporary archetypes led to an exciting mix of various design techniques, which are subsequently applied on a uniform which strengthens the group dynamic. Think of a grandpa: some lazybones who commands the world and charms from his lazy chair in a pampering boilersuit. The child, who is not aware of rules and can’t take his uniform seriously. Or the materialist, who is unable to distinguish the difference between his shopping bags and clothes because of his greediness. Each archetype reveals itself within its uniform. The collection forms a fragmentary, new world and shows the power of diversity within a group.

White and cream dominate the overall collection image; the first impression is open and undefiled.
White is all colours of light combined and represent a true reflection of shadow and light; everything that is designed is shown. As a counterbalance, there’s an oversaturation of colour; looks that contrast starkly against the white pallet. This exuberance derives of the hysteria of daily façades. The use of fabric and its assimilation had everything to do with the uniform and duality between the front- and backside. The collection mainly consists of dry and solid workman fabrics with specially developed woven jacquards as a contrast and our own watermark as highlight.

Collectie Arnhem
19 third year fashion students from ArtEZ University of the Arts present the twentieth year of ‘Collectie Arnhem’. Next to designing and presenting the collection, they gain experience within all facets of the fashion industry. Collectie Arnhem 2018 will be shown on 30 January in the Art Chapel in Amsterdam.
Birgit Steinbusch / Britt Liberg / Liu Hong Quan / Christa Kronenburg / Django Tetteroo / Dylan Westerweel / Inez de Jong / Joline Kwakkenbos / Jule Voelklein / Kevin Pleiter / Lisa Bisschop / Luka Mooibroek / Manon Romeijn / Michelle Vossen / Myra van Vlimmeren / Nadine Mol / Nina Liburd / Renee Kraayvanger / Sanne van Vloten.

Collectie Arnhem 2018 is made possible by her sponsors:
ArtEZ University of the Arts / Made in Arnhem / Redken

The campaign of Collectie Arnhem 2018 was shot by Lonneke van der Palen. For additional information and hi-res imagery, please contact

Availability collection
After ending of the show, the collection will be available for publication purposes. For inquiries, please contact
Collectie Arnhem 2018 will be shown once again at the ArtEZ Graduation Show in June.

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